IT Innovation Day
The Tabakfabrik Linz, Upper Austria's creative beacon, was the venue for IT Innovation Day 2021 – albeit fictitious, as the nearly 700 participants sat in front of their PCs. With a click of the mouse, they entered the digital launch pad – a 3D model of the event location through which visitors navigated. They were accompanied by avatars of the speakers. These had previously been 3D scanned and virtually integrated into the event space. The avatars welcomed guests to their respective presentations, which were then available on demand. The presentations themselves also attracted attention not only through their fascinating topics. A robot visited a speaker, virtual reality glasses were used, and even a digital dog sniffed the scene.
Mission possible
"We had an enormously positive response," says Martin Kocijaz, an information technology specialist at Sparkasse Oberösterreich, about the event's success: "We embarked on a mission impossible: to impress tech-savvy people with an online event. But we accepted the assignment and completed it." The countless enthusiastic responses and the strong reach on social media channels prove the organizers right.
Martin Kocijaz is involved in IT innovations and digital solutions for Sparkasse Oberösterreich and, as an entrepreneur, is the founder of an innovation expert network, the “Radical Innovators", as well as co-founder of the Linz-based networking start-up CATCH GOAL.
