Privacy Policy

Introduction and overview
scope
Legal basis
Contact details of the person responsible
Storage period
Rights under the General Data Protection Regulation
Data transfer to third countries
Security of data processing
communication
Data processing agreement (DPA)
Cookies
registration
Web hosting introduction
Web Analytics Introduction
Email Marketing Introduction
Chatbots Introduction
Social Media Introduction
Blogs and publication media Introduction
External online platforms Introduction
Audio & Video Introduction
Video Conferencing & Streaming Introduction
Web design introduction
Other Introduction
Explanation of terms used
Closing words

Introduction and overview

We have drawn up this privacy policy (version 20.12.2022-112297418) to provide you with the information you need in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, to explain which personal data (hereinafter referred to as "data") we as the controller – and the processors we have commissioned (e.g., providers) – process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data we process about you.

Privacy policies usually sound very technical and use legal jargon. This privacy policy, however, aims to describe the most important things to you as simply and transparently as possible. Where necessary, technical Terms explained in a reader-friendly manner, links to further information are provided and Graphics used. We are informing you in clear and simple language that we only process personal data in the course of our business activities when there is a corresponding legal basis. This is certainly not possible if you provide the briefest, most unclear, and legally technical explanations possible, as is often the norm on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps you'll find some information there that you weren't previously aware of.
If you still have any questions, please contact the responsible office listed below or in the imprint, follow the links provided, and view further information on third-party websites. Our contact details can also be found in the imprint.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be consulted online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read more.

We only process your data if at least one of the following conditions applies:

consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.
Contract (Article 6 (1) (b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply additional conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria This is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), short DSG.
In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
ONited Marketing GmbH
Alexander Janda
Dr. Heckmannstrasse 16, 1140 Vienna, Austria

E-mail: support@onevents.at
Phone: +43 15774659
Imprint: https://www.onevetns.at/impressum/

Storage period

Our general policy is to only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the deletion of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, if enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing purposes after this time.
- If data is used for profiling purposes, you can object to this type of data processing at any time. We may no longer use your data for profiling purposes after this time.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ In Germany, there is a data protection officer for each federal state. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Head: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to such processing, if it is required by law or contractually, and in any case only to the extent generally permitted. Your consent is in most cases the most important reason for us to process data in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if offered.

We will provide you with more detailed information about data transfers to third countries, where applicable, at the appropriate points in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to "data protection through technology design and through data protection-friendly default settings," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection by design (Article 25 paragraph 1 GDPRBy using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you want to know more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary
👥 Affected parties: All those who communicate with us by phone, email or online form
📓 Processed data: e.g., telephone number, name, email address, entered form data. You can find more details in the respective contact type used.
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and the legal regulations
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process your inquiry and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and as permitted by law.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and as permitted by law.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and as permitted by law.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To do this, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary to enable efficient communication.

Data processing agreement (DPA)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term "data processing agreement" is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone; we also use the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as data processors, with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are data processors?

As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or individual that processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, public authority, agency, or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To better understand the terminology, here is an overview of the three roles in the GDPR:

Affected person (You as a customer or interested party) → Person responsible (we as a company and client) → Processor (Service providers such as web hosts or cloud providers)

Content of a data processing agreement

As mentioned above, we have concluded a Data Processing Agreement (DPA) with our partners who act as data processors. This agreement stipulates, above all, that the data processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, in this context, electronic contract conclusion is also considered "written." Personal data is only processed on the basis of the contract. The contract must contain the following:

Commitment to us as responsible parties
Obligations and rights of the controller
Categories of data subjects
Type of personal data
Type and purpose of data processing
Subject and duration of data processing
Place of data processing

Furthermore, the contract contains all obligations of the processor. The most important obligations are:

To ensure data security measures
to take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing register
to cooperate with the data protection supervisory authority upon request
to carry out a risk analysis with regard to the personal data received
Sub-processors may only be commissioned with the written consent of the controller

You can find out what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html A sample contract is presented here.

Cookies

Cookies Summary
👥 Affected: Visitors to the website
🤝 Purpose: Depends on the specific cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112297418-9
Purpose of use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the specific cookie. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies at any time via your browser (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have been in existence since 2009. They state that the storage of cookies is a consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary considerably across EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given, legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

registration

Registration Summary
👥 Affected: All persons who register, create an account, log in and use the account.
📓 Data processed: Email address, name, password and other data collected during registration, login and account use.
🤝 Purpose: Providing our services. Communicating with customers in connection with the services.
📅 Storage period: Sas long as the company account linked to the texts exists and thereafter usually for 3 years.
⚖️ Legal basis: Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

When you register with us, personal data may be processed if you enter personally identifiable information or if data such as your IP address is collected during processing. You can read more about what we mean by the rather cumbersome term "personal data" below.

Please only enter the information we need for registration and for which you have third-party authorization if you are registering on behalf of a third party. If possible, use a secure password that you don't use anywhere else and an email address that you check regularly.

Below we will inform you about the exact nature of our data processing, because we want you to feel comfortable with us!

What is registration?

When you register, we collect certain information from you, allowing you to easily log in online later and use your account with us. Having an account with us has the advantage of not having to re-enter everything each time. This saves time, effort, and ultimately prevents errors in the provision of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we didn't do this, you'd have to enter all the data every time, wait for our approval, and then re-enter everything. We and many, many customers wouldn't like that. How would you feel about that?

What data is processed?

All data that you provided during registration, when logging in or when managing your data in your account.

When you register, we process the following types of data:

First name
Last name
E-mail address
Company name
Street + house number
Place of residence
Postal code
country

When you register, we process the data you enter when registering, such as your username and password, and data collected in the background, such as device information and IP addresses.

When you use your account, we process data that you enter while using your account and that is created when you use our services.

Storage period

We store the data you enter at least for as long as the account linked to the data exists and is used, as long as contractual obligations exist between us, and, if the contract ends, until the respective claims arising from it have expired. In addition, we store your data for as long as and to the extent that we are subject to legal retention obligations. After that, we retain accounting documents related to the contract (invoices, contract documents, bank statements, etc.) as well as other relevant business documents for the legally required period (usually several years).

Right of objection

Have you registered, entered data, and would like to revoke your consent to the processing? No problem. As you can see above, your rights under the General Data Protection Regulation also apply during and after registration, login, or your account with us. Contact the data protection officer listed above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in your account.

Legal basis

By completing the registration process, you are contacting us in order to conclude a user agreement via our platform (although a payment obligation does not automatically arise).You invest time in entering data and registering, and we offer you our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we must keep registered users informed of important changes by email. This means that Art. 6 (1) (b) GDPR (implementation of pre-contractual measures, fulfillment of a contract) applies.

If necessary, we will also obtain your consent, e.g., if you voluntarily provide more data than is absolutely necessary or if we are permitted to send you advertising. Article 6 (1) (a) GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to contact them in specific cases. We also need to know who is using our services and whether they are being used as stipulated in our terms of use. Therefore, Art. 6 (1) (f) GDPR (legitimate interests) applies.

Note: the following sections must be checked by users (as needed):

Registration with real name

Since we need to know who we are dealing with in our business operations, registration is only possible with your real name (full name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used during registration, meaning you don't have to register with us using your real name. This ensures that we cannot process your name.

Storage of the IP address

During registration, login and account usage, we store the IP address in the background for security reasons in order to be able to determine legal use.

Public Profile

The user profiles are publicly visible, meaning that parts of the profile can be viewed on the Internet without providing a user name and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when logging in, as it prevents anyone from logging in without a smartphone, for example. This technical measure to secure your account protects you from data loss or unauthorized access, even if your username and password are known. You will find out which 2FA is used during registration, login and in the account itself.

Web hosting introduction

Web hosting summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Data processed: IP address, time of website visit, browser used, and other data. Further details can be found below or from the respective web hosting provider.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information—including personal data—is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By "website," we mean the entirety of all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By "domain," we mean, for example, example.de or sampleexample.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some of these web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We simply refer to them as browsers or web browsers.

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why it's usually handled by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

When the browser connects to your computer (desktop, laptop, tablet, or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our service and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility that it may be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we will not share your data without your consent!

Legal basis

The legality of the processing of personal data within the framework of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims arising from this if necessary.

As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Hetzner Privacy Policy

We use Hetzner, among other web hosting providers, for our website. The service provider is the German company Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany. You can learn more about the data processed through the use of Hetzner in the privacy policy on https://www.hetzner.com/de/legal/privacy-policy.

Data processing agreement (DPA) Hetzner

We have entered into a data processing agreement (DPA) with Hetzner pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "DPA".

This agreement is required by law because Hetzner processes personal data on our behalf. It stipulates that Hetzner may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.

World4You Privacy Policy

We use for our website World4You, among other things a web hosting provider. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria. More about the data collected through the use of World4You are processed, please refer to the privacy policy on https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html.

Data processing agreement (DPA) World4You

Pursuant to Article 28 of the General Data Protection Regulation (GDPR), we have entered into a data processing agreement (DPA) with World4You (World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "DPA".

This contract is required by law because World4You processes personal data on our behalf. It clarifies that World4You may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://www.world4you.com/faq/de/dsgvo/faq.stellt-world4you-eine-vereinbarung-zur-auftragsverarbeitung-zur-verfuegung.html.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make it available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent is, according to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy on https://www.facebook.com/about/privacy.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this purpose. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and is only used to display advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will be automatically assigned to your Facebook user account.

We want to show our services and products only to people who are genuinely interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (if they have allowed personalized advertising) see relevant advertising. Facebook also uses the collected data for analysis purposes and for its own advertisements.

Below, we show you the cookies that were set by integrating Facebook Pixel on a test page. Please note that these are only example cookies. Different cookies are set depending on your interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6112297418-7
Purpose of use: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose of use: This cookie is used to ensure that Facebook Pixel functions properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062112297418-3
Value: Author's name
Purpose of use: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: httpswww.testseite… (author’s URL)
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose of use: This cookie stores the user's email address if they have provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Especially when using cookies, Facebook can never rule out changes.

If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/ yourself. If you are not a Facebook user, you can https://www.youronlinechoices.com/de/praferenzmanagement/?tid=112297418 You can generally manage your usage-based online advertising. There you have the option to deactivate or activate providers.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

If you want to learn more about Facebook’s privacy practices, we recommend you read the company’s own data policies on https://www.facebook.com/policy.php.

Facebook Automatic Enhanced Matching Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This pixel feature allows us to send hashed email addresses, names, gender, city, state, zip code, date of birth, or phone number to Facebook as additional information, provided you have provided us with this data. This activation allows us to tailor Facebook advertising campaigns even more precisely to people who are interested in our services or products.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. You can find more details further down in this privacy policy.
📅 Storage period: depends on the properties used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. Below we will go into more detail about the tracking tool and inform you, above all, what data is saved and how you can prevent this.

Google Analytics is a tracking tool used to analyze our website traffic. For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data and we receive reports about your user behavior. These reports may include, among others, the following:

Audience reports: Through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad Reporting: Ad reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
Real-time reports: This lets us know immediately what's happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This means we know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics property. Data is stored for different lengths of time depending on the property used.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may apply if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152112297418-5
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152112297418-1
Purpose of use: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose of use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose of use: The cookie contains a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie allows us to track your behavior on the website and measure performance. This cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose of use: The cookie is like _gat_gtag_UA_ used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose of use: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close your browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: This cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could be another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose of use: This cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine your country and approximate location. This process is also known as IP geolocation.

Technical information: Technical information includes, among other things, your browser type, your internet provider or your screen resolution.

Source: Google Analytics, or rather we, are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed around the world. Most of its servers are located in the United States, and consequently, your data is mostly stored on American servers. Here you can find out exactly where Google's data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across multiple physical storage devices. This has the advantage of making it faster to access and better protected against tampering. Every Google data center has emergency backup programs for your data. If, for example, Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. After that, your user data is deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

Additionally, you can choose to have data deleted only if you no longer visit our website within the period we select. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics from using your data by using the Google Analytics JavaScript (ga.js, analytics.js, dc.js) browser add-on. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent is Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Analytics if you have given your consent.

Google processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we've been able to provide you with the most important information about Google Analytics' data processing. If you'd like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Data processing agreement (DPA) Google Analytics

We have entered into a data processing agreement (DPA) with Google pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can read more about what a DPA is and, above all, what must be included in a DPA in our general section "DPA".

This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the order data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics Demographics and Interests Reports

We have enabled advertising reporting features in Google Analytics. Demographics and interests reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users—without being able to assign this data to specific individuals. Learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activities and information under “Advertising Settings” on https://adssettings.google.com/authenticated End via checkbox.

Google Analytics E-Commerce Measurement

We also use e-commerce measurement from the web analytics tool Google Analytics on our website. This allows us to analyze very precisely how you and all our other customers interact on our website. E-commerce measurement is primarily concerned with purchasing behavior. Using the data we collect, we can adapt and optimize our service to your wishes and expectations. We can also target our online advertising more precisely so that our ads are only seen by people who are interested in our products or services. E-commerce measurement records, for example, which orders were placed, how long it took you to purchase the product, the average order value, and the shipping costs. All of this data can be recorded and stored under a specific ID.

Google Analytics Google Signals Privacy Policy

We have enabled Google Signals in Google Analytics. This will update existing Google Analytics features (Advertising Reporting, Remarketing, Cross-Device Reporting, and Interest and Demographic Reporting) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google Account.

What's special about this is that it's cross-device tracking. This means your data can be analyzed across devices. By activating Google Signals, data is collected and linked to your Google account. This allows Google to recognize, for example, if you view a product on our website using a smartphone and only later purchase the product using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our products on other websites.

In Google Analytics, Google Signals also collect additional visitor data such as location, search history, YouTube history, and data about your actions on our website. This allows us to receive better advertising reports from Google and more useful information about your interests and demographic characteristics. This includes your age, language, where you live, and gender. Social criteria such as your occupation, marital status, or income are also taken into account. All of these characteristics help Google Analytics define groups of people or target audiences.

The reports also help us better assess your behavior, preferences, and interests. This allows us to optimize and tailor our services and products for you. This data expires after 26 months by default. Please note that this data collection only occurs if you have allowed personalized advertising in your Google Account. This data is always aggregated and anonymous and never data about individual people. You can manage or delete this data in your Google Account.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in so-called consent mode. You can choose whether or not to accept Google Analytics cookies. This also means you choose which of your data Google Analytics may process. This collected data is primarily used to measure user behavior on the website, display targeted advertising, and provide us with web analysis reports. You usually consent to data processing by Google using a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users, and therefore no user profile is created. You can also only consent to statistical measurement. In this case, no personal data will be processed and therefore not used for advertisements or advertising measurement purposes.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations from local data protection authorities when these prohibit the storage of the full IP address. IP anonymization or masking occurs as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics without cookies

We use Google Analytics (GA for short) on our website, but without placing cookies in your browser. We've already explained what cookies are above; hopefully, you've still remembered that. Briefly, and specifically with regard to GA: Cookies store data useful for GA in your browser on your device. By eliminating the use of cookies, no personal data is stored in such cookies that would create a user profile. While Google Analytics can perform various measurements and web analyses, the data collected for this purpose is only stored on Google's servers, and your privacy is respected and protected much more effectively.

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Optimize

Google Remarketing Privacy Policy

We also use Google Remarketing, an advertising analysis tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Google maintains a contract for order processing pursuant to Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. This refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data processed through the use of Google Remarketing in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found below and in the Google Analytics privacy policy.
📅 Storage period: depends on the properties used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool, or rather the tools integrated into Google Site Kit, collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy policies are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. This plugin allows us to view important website analytics statistics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and be able to quickly and easily find exactly what you are looking for. Statistical analyses help us get to know you better and tailor our offerings to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products directly in the dashboard. This means we no longer have to register separately for the respective tool. Site Kit thus always provides a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send your data, such as your user behavior, to Google, where it will be stored and processed. This includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate sections in this privacy policy. For example, see our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services, such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser, provided you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152112297418-2
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152112297418-7
Purpose of use: This cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose of use: This cookie is used to reduce the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are located around the world. Most servers are located in the United States, so it's quite possible that your data will also be stored there. https://www.google.com/about/datacenters/locations/?hl=de see exactly where the company provides servers.

Data collected through Google Analytics is retained for a standard 26 months. After that, your user data is deleted. This retention period applies to all data linked to cookies, user identification, and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have it deleted, corrected, or restricted. You can also deactivate, delete, or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. This consent is Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Organization of the individual tracking tools
📓 Processed data: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Tag Manager?

We use Google Tag Manager from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. This Tag Manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags via a user interface. Tags are small pieces of code that, for example, record (track) your activities on our website. JavaScript code snippets are inserted into the source code of our site. The tags often come from Google's internal products, such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform various tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and even track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And that naturally also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services, and which people we should show our offers to. And for this tracking to work, we need to integrate the appropriate JavaScript code into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it's easy to lose track. That's why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from a single location. In addition, Google Tag Manager offers an easy-to-use interface and requires no programming knowledge. This way, we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the tags embedded in various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is collected, stored, and processed, usually with the help of cookies. Please read our privacy policies for the individual analysis and tracking tools we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only relates to the use and utilization of our Tag Manager and not to your data stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to determine exactly which aggregated and anonymous data is shared. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and, as part of benchmarking measures, creates user trends. Benchmarking compares its own results with those of competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

When Google stores data, it does so on Google's own servers. These servers are located around the world, most of them in the United States. https://www.google.com/about/datacenters/locations/?hl=de you can find out exactly where the Google servers are located.

You can find out how long the individual tracking tools store your data in our individual data protection texts for each tool.

How can I delete my data or prevent data storage?

Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our privacy statements for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Therefore, data may not simply be transferred to, stored in, and processed in unsafe third countries unless appropriate safeguards (such as EU standard contractual clauses) are in place between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. This consent is Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Tag Manager, we can improve our economic efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Tag Manager if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

If you want to learn more about Google Tag Manager, we recommend you read the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.

Data processing agreement (DPA) Google Tag Manager

This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://business.safety.google/adsprocessorterms/.

WP Statistics Privacy Policy

WP Statistics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as anonymized IP addresses, duration of the website visit or your click behavior.
📅 Storage period: the data will be stored until it is no longer required for the purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is WP Statistics?

We use the WP Statistics analytics plugin on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. This plugin provides us with simple statistics on how you, as a user, use our website. In this privacy policy, we provide more information about the analytics tool and show you which data is stored where and for how long.

This plugin is analytics software specifically developed for websites that use the WordPress content management system. WordPress helps us easily edit our website, even without programming knowledge. WP Statistics can collect data about how long you stay on our website, which subpages you visit, how many visitors there are, and which website you came to us from. WP Statistics does not set any cookies, and you cannot be personally identified from the data collected.

Why do we use WP Statistics?

With the help of WP Statistics, we obtain simple statistics that help us make our website even more interesting and better for you. Our website and the content, products, and/or services offered on it should meet your needs and wishes as best as possible. To achieve this goal, we naturally also need to know where we should make improvements and changes. The statistics we receive help us get one step closer to achieving this goal.

What data does WP Statistics store?

WP Statistics does not use cookies, and the data collected is used only to compile anonymous statistics about the use of our website. WP Statistics also anonymizes your IP address. You cannot be identified as an individual.

WP Statistics collects visitor data (so-called Visitos' Data) when your web browser connects to our web server. This data is stored in our database on our server. This data includes, for example:

the address (URL) of the website accessed
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the hostname and IP address of the device from which access is made
Date and time
Country/City Information
Number of visitors coming from a search engine
Duration of website visit
Clicks on the website

The data will not be passed on or sold.

How long and where is the data stored?

All data is stored locally on our web server. The data will be stored on our web server until it is no longer needed for the purposes stated above.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion, and restriction of the processing of your personal data at any time. You can also revoke your consent to data processing at any time.

Legal basis

The use of WP Statistics requires your consent, which we have obtained with our cookie popup. This consent is Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of WP Statistics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use WP Statistics if you have given your consent.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is primarily carried out by WP Statistics. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. Furthermore, this data may be linked to data from other possible WP Statistics services for which you have a user account.

We have now provided you with the most important information about data processing by WP Analytics. Because the plugin does not use cookies and the data is stored locally on the web server for statistical analysis, your data is handled very carefully. If you would like to learn more about WP Analytics, please read the company's privacy policy at https://wp-statistics.com/privacy-and-policy/ view.

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige YouTube to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.

For more information about Google’s standard contractual clauses, please visit https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how your data is handled, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

Email Marketing Introduction

Email Marketing Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: Direct mailing via email, notification of system-relevant events
📓 Processed data: Data entered during registration, including at least the email address. Further details can be found in the respective email marketing tool used.
📅 Storage period: Duration of the subscription
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is email marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. It involves sending news or general information about a company, products, or services via email to a specific group of people who are interested.

If you would like to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do so, you fill out an online form and submit it. However, we may also ask for your title and name so that we can contact you personally.

Generally, subscribing to newsletters works using the so-called "double opt-in process." After you have registered for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has registered with someone else's email address. We, or a notification tool we use, logs each individual registration. This is necessary so that we can verify the legally correct registration process. Typically, the time of registration, the time of registration confirmation, and your IP address are saved. Additionally, any changes you make to your stored data are also logged.

Why do we use email marketing?

We naturally want to stay in touch with you and always provide you with the most important news about our company. To this end, we use email marketing – often simply referred to as “newsletter” – as an essential component of our online marketing. If you agree or if it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean regularly sent emails. Of course, we do not want to bother you with our newsletter in any way. That's why we always strive to offer only relevant and interesting content. This way you can learn more about our company, our services or products. Because we are constantly improving our offerings, you will always find out about new developments or special, lucrative promotions via our newsletter. If we commission a service provider who offers a professional distribution tool for our email marketing, we do so so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list via email. In addition to your IP address and email address, your title, name, address, and telephone number may also be saved. However, only if you consent to this data storage. The data marked as such is necessary for you to participate in the service offered. Providing this information is voluntary; however, failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about the storage of data when you visit a website in the "Automatic Data Storage" section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still verify your consent at the time. We may only process this data if we need to defend ourselves against potential claims.

However, if you confirm that you have given us your consent to subscribe to our newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your email address on a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also retain your email address.

Right of objection

Legal basis

Our newsletter is sent based on your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively subscribed to it. We may also send you promotional messages if you have become our customer and have not objected to the use of your email address for direct marketing purposes.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

MailChimp Privacy Policy

MailChimp Privacy Policy Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: Direct mailing via email, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the email address.
📅 Storage period: Duration of the subscription
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp, we don't have to install anything and can still draw on a pool of truly useful features. Below, we'll go into more detail about this email marketing service and inform you about the most important data protection-related aspects.

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure—available over the internet—on an external server. This type of software usage is also called SaaS (Software as a Service). The following graphic shows a schematic of how MailChimp distributes emails to newsletter recipients.

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run one-off campaigns, recurring campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency), and follow-up campaigns.

Why do we use MailChimp on our website?

We generally use a newsletter service to stay in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And for this reason, we chose the newsletter management service from MailChimp. Although the software is very easy to use, it offers a large number of helpful features. This allows us to create interesting and attractive newsletters in a very short time. Using the offered design templates, we can customize each newsletter individually, and thanks to the "responsive design," our content is displayed legibly and attractively, even on your smartphone (or other mobile device).

Using tools such as A/B testing and extensive analytics options, we can quickly see how our newsletters are received. This allows us to respond and improve our offerings or services as needed.

Another advantage is MailChimp's cloud system. The data isn't stored and processed directly on our server. We can retrieve the data from external servers, thus conserving storage space. Furthermore, maintenance effort is significantly reduced.

What data does MailChimp store?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you subscribe to our newsletter via our website, you will confirm your membership in a MailChimp email list via email. So that MailChimp can verify that you have subscribed to the "list provider," the date of registration and your IP address are stored. MailChimp also stores your email address, name, physical address, and demographic information, such as language or location.

This information is used to send you emails and to enable certain other MailChimp features (such as newsletter analysis).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

Using so-called "web beacons" (small images in HTML emails), MailChimp can determine whether the email has been received, whether it has been opened, and whether links have been clicked. All of this information is stored on MailChimp's servers. This allows us to compile statistical analyses and see exactly how well our newsletter was received by you. This allows us to tailor our offerings much more closely to your needs and improve our service.

MailChimp may also use this data to improve its own service. For example, this can be used to technically optimize delivery or determine the location (country) of the recipient.

The following cookies may be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:

name: AVESTA_ENVIRONMENT
Value: Prod
Purpose of use: This cookie is necessary to provide Mailchimp services. It is set whenever a user signs up for a newsletter mailing list.
Expiry date: after the end of the meeting

name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001112297418-3
Purpose of use: The cookie is used to distinguish a human from a bot. This allows reliable reports on website usage to be created.
Expiry date: after 2 hours

name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose of use: This cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and easy virtual payment transaction. For this purpose, the user is identified anonymously on the website.
Expiry date: after 2 hours

name: _abck
Value: 8D545C8CCA4C3A50579014C449B045112297418-9
Purpose of use: We could not find out any further information about the purpose of this cookie
Expiry date: after one year

Sometimes, you may open our newsletter via a specified link for better display. This is the case, for example, if your email program is not working or the newsletter is not displayed correctly. The newsletter will then be displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g., Google Analytics). This data collection is the responsibility of MailChimp, and we have no influence over it. MailChimp's "Cookie Statement" (at: https://mailchimp.com/legal/cookies/) you will learn exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

Generally, the data remains permanently stored on MailChimp's servers and is only deleted upon your request. You can request that we delete your contact. This permanently removes all your personal data and anonymizes you in MailChimp reports. However, you can also request that MailChimp delete your data directly. All your data will then be removed, and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking the link at the bottom of the email you receive. Once you unsubscribe by clicking the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time and manage them. You will find links to the relevant instructions for the most popular browsers under the "Cookies" section.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

Our newsletter is sent by MailChimp on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If consent is not required, the newsletter will be sent on the basis of legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

MailChimp processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

MailChimp uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, MailChimp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Mailchimp Data Processing Addendum, which corresponds to the standard contractual clauses, can be found at https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, Information about data protection at MailChimp (Privacy) can be found on https://www.intuit.com/privacy/statement/ read more.

Order processing agreement (AVV) MailChimp

We have entered into a data processing agreement (DPA) with MailChimp pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)."

This agreement is required by law because MailChimp processes personal data on our behalf. It clarifies that MailChimp may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the order processing agreement (DPA) can be found at https://mailchimp.com/de/legal/data-processing-addendum/.

Mailgun Privacy Policy

We use Mailgun, an email API service, for our email marketing on our website. The service provider is the American company Mailgun Technologies Inc., 112 E Pecan St #1135, San Antonio, TX 78205, USA.

Mailgun processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Mailgun uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Mailgun undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Mailgun, please see the Privacy Policy on https://www.mailgun.com/de/rechtliches/datenschutzerklaerung/.

Mailjet Privacy Policy

We use Mailjet, a service for our email marketing, on our website. The service provider is the German company Mailjet GmbH, Alt-Moabit 2, 10557 Berlin, Germany.

You can learn more about the data processed through the use of Mailjet in the Privacy Policy on https://www.mailjet.com/de/rechtliches/datenschutzerklaerung/.

Sendinblue Privacy Policy

Sendinblue Privacy Policy Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: Direct mailing via email, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the email address.
📅 Storage period: Duration of the subscription
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Sendinblue?

You can sign up for our newsletter free of charge on our website. To ensure this works, we use the email service Sendinblue for our newsletter. This is a service provided by the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin. Sendinblue is, among other things, an email marketing tool that allows us to send you customized newsletters. With Sendinblue, we don't have to install anything and can still draw on a pool of truly useful features. Below, we'll go into more detail about this email marketing service and inform you about the most important data protection-related aspects.

Why do we use Sendinblue?

The newsletter service also provides us with helpful analysis options. This means that when we send a newsletter, we learn, for example, whether and when you opened the newsletter. The software also recognizes and records whether and which link you click in the newsletter. This information is extremely helpful in adapting and optimizing our service to your wishes and needs. After all, we naturally want to offer you the best possible service. In addition to the data already mentioned above, data about your user behavior is also stored.

What data does Sendinblue process?

We would be delighted if you would sign up for our newsletter. This way we can always give you up-to-date, first-hand information about what's happening in our company. However, you should be aware that during the newsletter registration process, all data you enter (such as your email address or your first and last name) will be stored and managed on our server and by Sendinblue. This also constitutes personal data. For example, in addition to the time and date of registration, your IP address will also be saved. During the registration process, you also consent to us sending you the newsletter, and reference will be made to this privacy policy. Furthermore, data such as click behavior in the newsletter may also be processed.

How long and where is the data stored?

The data for the newsletter tool is stored on servers in Germany. The data collected that makes you personally identifiable (i.e., personal data) is generally deleted by Sendinblue no later than two years after the termination of the contractual relationship with us. However, you can also request the deletion of your data individually at any time. Requests will be processed within 30 days. Data that we collect and send to Sendinblue will be deleted as soon as you unsubscribe from our newsletter.

Right of objection

You have the option to cancel your newsletter subscription at any time. To do so, simply revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription directly at the end of every email. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately. After unsubscribing, your personal data will be deleted from our server and from the Sendinblue servers located in Germany. You have the right to free information about your stored data and, where applicable, the right to deletion, blocking, or correction.

Legal basis

Sending our newsletter through Sendinblue is based on your Consent (Article 6 (1) (a) GDPR)This means that we may only send you a newsletter if you have previously actively registered for it. If consent is not required, the newsletter will be sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

If you would like more information about data processing, we recommend that you read the company’s privacy policy at https://de.sendinblue.com/legal/privacypolicy/ and also the following information page at https://de.sendinblue.com/informationen-newsletter-empfaenger/

Chatbots Introduction

Chatbots Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Contact requests and general communication between us and you
📓 Processed data: Data such as name, address, email address, telephone number, general content data, if applicable IP address
You can find more details in the respective tools used.
📅 Storage period: depends on the chatbots & chat functions used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contractual or pre-contractual obligations)

What are chatbots?

You can also communicate with us via chatbots or similar chat functions. A chat offers the opportunity to write or speak to each other with minimal delay. A chatbot is software that attempts to answer your question and informs you about news, if necessary. Using these means of communication may also result in the processing and storage of your personal data.

Why do we use chatbots?

Communication options with you are important to us. Ultimately, we want to talk to you and answer all possible questions about our service in the best possible way. Effective communication is an important part of our service. Chatbots offer the great advantage that we can answer frequently asked questions automatically using this software. This saves us time, and you still receive detailed and helpful answers. If the chatbot can't help you, you can of course always contact us personally.

Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers are US companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.

What data is processed?

It may happen that you also use the chat services on other websites/platforms. In this case, your user ID will also be stored on this website's servers. We may also be informed about which user used the chat at what time. The content is also stored. Exactly which data is stored depends on the respective service. Typically, however, this includes contact information such as email address or telephone number, IP address, and various usage data.

If you have consented to the use of the chat function, this consent, along with any registration, will also be saved or logged. We do this so that we can provide evidence of registration or consent if required by law.

The provider of a chat platform can also learn when you chat and also receives technical information about the device you use. Exactly which information is stored and processed also depends on your PC settings. In many cases, data about your approximate location may be collected. This is done to optimize the chat services and to ensure greater security. Furthermore, the information can also be used to implement personalized advertising and marketing measures.

If you have consented to a chatbot sending you messages, you can of course deactivate this activation at any time. The chatbot also serves as a guide and shows you how to unsubscribe from this feature. All your related data will then be deleted from the recipient directory.

We use the above-mentioned data to address you personally via chat, to answer your questions and inquiries, or to send you potential content. It also allows us to generally improve our chat services.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Right of objection

Since chat services may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We will ask for your permission via a pop-up window to process your data as part of the chat services. If you consent, this consent also serves as the legal basis. (Art. 6 para. 1 lit. a GDPR) for data processing. We also process your inquiries and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. Art. 6 (1) (b) GDPR. In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use these tools if you have given your consent.

Tidio Privacy Policy

We use Tidio, a customer service tool with a chatbot function, on our website. The service provider is the American company Tidio LLC, 160 Spear Street, #1000, San Francisco, CA 94105, USA.

Tidio processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Tidio uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Tidio undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Further information on data processing and standard contractual clauses at Tidio can be found at https://www.tidio.com/wp-content/uploads/Standard-contractual-clauses.pdf.

You can find out more about the data processed through the use of Tidio in the Privacy Policy on https://www.tidio.com/privacy-policy/.

Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details in the social media tool used.
📅 Storage period: depends on the social media platforms used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you quickly and seamlessly access our social media content.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically point this out and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the relevant platform.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, it typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. Therefore, only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company's privacy policy. If you have any questions about data storage and processing or wish to assert your corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use these tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Information on specific social media platforms can be found – where available – in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been set out in a publicly accessible agreement under https://www.facebook.com/legal/controller_addendum This stipulates, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obligated to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called "Facebook Business Tools." This is Facebook's official name. However, since the term is hardly known, we've decided to simply call them Facebook Tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people's wishes and needs. This provides the company with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people suitable advertisements about our products or services. These tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analytics services. Facebook can thus create "campaign reports" on our behalf about the effectiveness of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website, or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use social plug-ins to share content from our site directly on Facebook.

What data are stored by Facebook tools?

By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called "hashing" occurs. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact details, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you purchase from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better, personalized advertising. After the aforementioned matching process, Facebook deletes the contact details.

In order to deliver optimized ads, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

Complete deletion of your data will only occur if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored, among other things, via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. This works differently depending on the browser you use. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use these tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review Facebook's privacy policy or cookie guidelines.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines on https://www.facebook.com/about/privacy/update.

We have integrated the practical Facebook login into our website. This allows you to easily log in with your Facebook account without having to create another user account. If you choose to register using Facebook login, you will be redirected to the social media network Facebook. There, you will log in using your Facebook user data. Through this login process, data about you and your user behavior will be stored and transmitted to Facebook.

Facebook uses various cookies to store data. Below, we list the most important cookies that are set in your browser or already exist when you log in to our site using Facebook:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2112297418SEmPsSfzCOO4JFFl
Purpose of use: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose of use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the meeting

Note: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies include, for example, fbp, sb, and wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you a quick and easy registration process, and it also allows us to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data we receive from Facebook in this way is public data, such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Birthday date
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit, and which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to learn more about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/policy.php?tid=112297418.

If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen change yourself.

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins from Meta Platforms Inc. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (a hand with a raised thumb) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most frequently used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

On https://developers.facebook.com/docs/plugins You will receive more detailed information about how the individual plug-ins are used. We use social plug-ins both to offer you a better user experience on our site and because they allow Facebook to optimize our advertising.

If you have a Facebook account or https://www.facebook.com/ If you have already visited our site, Facebook has already placed at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g., the "Like" button).

The information collected will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, the website you visited, the date and time, and other information related to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit may be transferred to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we will try to inform you about data processing as best as possible based on our current knowledge. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update read more.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose of use: This cookie is used to enable social plug-ins on our website.
Expiry date: after the end of the meeting

Name: fr
Value: 0jieyh4112297418c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you want to learn more about Facebook’s privacy practices, we recommend you read the company’s own data policies on https://www.facebook.com/policy.php?tip=112297418.

Facebook Fanpage Privacy Policy

We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook in the Privacy Policy on https://www.facebook.com/about/privacy.

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most popular social media networks in the world. Instagram combines the benefits of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course, we've responded to this boom. We want you to feel as comfortable as possible on our website. That's why we take a natural approach to presenting our content in a varied way. Embedded Instagram features allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used to personalize advertising on Facebook. This way, our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your preferences and interests. It's important to note that these reports do not identify you personally.

What data does Instagram store?

When you visit one of our pages that has integrated Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored, and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes, for example, name, address, telephone number, and IP address. This customer data will only be transmitted to Instagram after it has been "hashed." Hashing means converting a data set into a character string. This allows contact details to be encrypted. The aforementioned "event data" will also be transmitted. Facebook – and consequently Instagram too – defines "event data" as data about your user behavior. It may also happen that contact details are combined with event data. The collected contact details will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have studied Instagram's data processing in detail, we cannot say exactly what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you click on an Instagram feature (such as a button or an Instagram image). For our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will naturally be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose of use: This cookie is most likely set for security reasons to prevent request forgery. However, we were unable to determine this further.
Expiry date: after one year

Name: mid
Value: “”
Purpose of use: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_112297418124024
Value: not specified
Purpose of use: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose of use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112297418”
Purpose of use: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, external partners, and people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, rectification, and erasure of your data. You can manage your data in your Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing cookies works slightly differently depending on your browser. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser so that you are always informed when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige Facebook to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.

We have tried to provide you with the most important information about data processing by Instagram. https://help.instagram.com/519522125107875
You can learn more about Instagram’s data policies here.

LinkedIn Privacy Policy

LinkedIn Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: the data will generally be deleted within 30 days
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is LinkedIn?

We use social plug-ins from the social media network LinkedIn, provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, on our website. These social plug-ins can include feeds, content sharing, or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin, is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored, and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data, and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to search for jobs or to find suitable employees for their own companies. In Germany alone, the network has over 11 million members. In Austria, the number is around 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. It's impossible to follow all your social media channels individually. Even if, as in our case, it would be worthwhile. We regularly post interesting news or reports worth sharing. That's why we've created the option on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We view integrated social plug-ins as an extended service on our website. The data LinkedIn collects also helps us show potential advertising campaigns only to people who are interested in our offerings.

What data does LinkedIn store?

LinkedIn does not store any personal data simply by integrating social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, if you click on a social plug-in, for example, to share our content, the platform stores personal data as so-called "active impressions." This happens regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data will be assigned to your account.

Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can include login data, device information, or information about your internet or mobile provider. If you access LinkedIn services via your smartphone, your location can also be determined (after you have given your permission). LinkedIn can also pass this data on to third-party advertisers in "hashed" form. Hashing means converting a data set into a character string. This allows the data to be encrypted so that individuals can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files that are usually placed in your browser. LinkedIn may also use web beacons, pixel tags, display tags, and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serves only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16112297418-
Purpose of use: The cookie is a so-called “browser ID cookie” and therefore stores your identification number (ID).
Expiry date: After 2 years

Name: long
Value: v=2&lang=de-de
Purpose of use: This cookie stores your default or preferred language.
Expiry date: after the end of the meeting

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G112297418…
Purpose of use: This cookie is used for routing. Routing records how you came to LinkedIn and how you navigate through the website.
Expiry date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose of use: No further information could be found about this cookie.
Expiry date: after 2 minutes

Name: JSESSIONID
Value: ajax:1122974182900777718326218137
Purpose of use: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after the end of the meeting

Name: bscookie
Value: “v=1&201910230812…
Purpose of use: This cookie is a security cookie. LinkedIn describes it as a Secure Browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose of use: No further information could be found about this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third-party providers. Therefore, we also detected the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

LinkedIn generally retains your personal data for as long as the company deems it necessary to provide its services. However, LinkedIn will delete your personal data if you delete your account. In exceptional cases, LinkedIn may retain some data in aggregated and anonymized form even after your account has been deleted. Once you delete your account, other people will no longer be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is legally required to do so. Data that can no longer be assigned to an individual remains stored even after the account has been closed. The data is stored on various servers in the Americas and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can manage, change, and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

To access the account information in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Then click on "Privacy" and then "Change" in the "How LinkedIn uses your data" section. You can quickly download selected data about your web activity and account history.

You also have the option to prevent LinkedIn from processing your data in your browser. As mentioned above, LinkedIn stores most of its data via cookies placed in your browser. You can manage, deactivate, or delete these cookies. Depending on your browser, the process may vary. Under the "Cookies" section, you'll find links to the instructions for the most popular browsers.

You can also generally configure your browser to always notify you when a cookie is about to be set. You can then decide individually whether or not to accept the cookie.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

LinkedIn processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

LinkedIn uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about LinkedIn’s standard contractual clauses, please visit https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs.

We have tried to provide you with the most important information about data processing by LinkedIn. https://www.linkedin.com/legal/privacy-policy Learn more about the data processing of the social media network LinkedIn.

Data processing agreement (DPA) LinkedIn

We have entered into a data processing agreement (DPA) with LinkedIn pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "DPA".

This agreement is required by law because LinkedIn processes personal data on our behalf. It clarifies that LinkedIn may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://de.linkedin.com/legal/l/dpa.

Blogs and publication media Introduction

Blogs and publication media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
📓 Processed data: Data such as contact details, IP address and published content.
You can find more details in the tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What are blogs and publication media?

We use blogs and other communication tools on our website that allow us to communicate with you, and you to communicate with us. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, ensure effective communication, and increase security. Our privacy policy provides a general overview of which of your data may be processed. Precise details regarding data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our primary goal with our website is to offer you interesting and engaging content, and at the same time, your opinions and content are important to us. Therefore, we strive to foster a positive, interactive exchange between us and you. We can achieve just that with various blogs and publishing options. For example, you can comment on our content, respond to other comments, or, in some cases, even write your own posts.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. IP addresses, user names, and published content are often stored. This is primarily done to ensure security, prevent spam, and take action against illegal content. Cookies may also be used for data storage. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, post and comment functions store data until you revoke your consent. Generally, personal data is only stored for as long as absolutely necessary to provide our services.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may also be used in publication media, we recommend that you also read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use these means of communication primarily based on our legitimate interests (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers, business partners, and visitors. To the extent that the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 (1) (b) GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or messaging functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by integrated publication media, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the communication functions we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Blog posts and comment functions Privacy Policy

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write contributions. If you use this function, your IP address may be saved for security reasons. This way we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to determine whether comments are spam, we may also save and process user data based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone who takes part really only votes once. Cookies may also be used for storage purposes. All data that we save from you (such as content or information about you) will remain saved until you object.

WordPress Emojis Privacy Policy

We also use emojis and smileys on our blog. We probably don't need to explain exactly what emojis are. You know those laughing, angry, or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to transmit the emoji files to your browser.

WordPress processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

WordPress uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can learn more about the data processed through the use of Automattic in the Privacy Policy on https://automattic.com/privacy/.

External online platforms Introduction

External online platforms Privacy Policy Summary
👥 Affected parties: Visitors to the website or visitors to external online platforms
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details on the respective platform used.
📅 Storage period: depends on the platforms used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are external online platforms?

In order to offer our services or products outside of our website, we also use external platforms. These are usually online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially the case if our products are purchased via the platform, i.e., if there is a payment transaction. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, with the help of collected data, the platform can tailor advertisements precisely to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our services on other platforms to bring our offerings closer to more customers. External online marketplaces such as Amazon, eBay, and Digistore24 offer large sales websites that offer our products to people who may not be familiar with our website. It may also happen that built-in elements on our site redirect to an external online platform. Data processed and stored by the online platform used is used by the company to log the payment transaction and also to conduct web analytics.

The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements or products. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

Please note that when using the Platforms or our integrated elements, your data may also be processed outside the European Union, as online platforms such as Amazon or eBay are US companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective external platform. But it usually includes data such as telephone numbers, email addresses, data that you enter into a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often, most of this data is stored in cookies. If you have your own profile on an external platform and are logged in there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective privacy policy. If you have any questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the platform directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, Amazon stores data until it is no longer needed for its own purposes. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may be used, we also recommend that you read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective external platforms.

Legal basis

If you have consented to your data being processed and stored by external platforms, this consent as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, if you have given your consent, your data will also be processed on the basis of a legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. If we have integrated elements from external platforms on our website, we only use them if you have given your consent.

Information on specific external platforms – where available – can be found in the following sections.

Audio & Video Introduction

Audio & Video Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details below in the relevant data protection texts.
📅 Storage period: Data remains stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly through our website. The content is provided by service providers. All content is therefore retrieved from the providers' respective servers.

These are integrated functional elements from platforms such as YouTube, Vimeo, or Spotify. Using these portals is generally free, but paid content may also be published. Using these integrated elements, you can listen to or view the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by the service providers.

Why do we use audio and video elements on our website?

Naturally, we want to provide you with the best possible service on our website. And we're aware that content is no longer conveyed solely through text and static images. Instead of simply providing you with a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, and ideally even both. This expands our service and makes it easier for you to access interesting content. Therefore, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio and video elements?

When you visit a page on our website that, for example, has an embedded video, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, and which website you used to access the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either further down in the data protection text of the respective tool or in the provider's privacy policy. As a general rule, personal data is only processed for as long as is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others can remain in your browser for several years.

Right of objection

Since the integrated audio and video features on our site usually also use cookies, you should also read our general privacy policy regarding cookies. The privacy policies of the respective third-party providers provide detailed information about how your data is handled and stored.

Legal basis

If you have consented to your data being processed and stored through integrated audio and video elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) for fast and effective communication with you or other customers and business partners. However, we only use the embedded audio and video elements if you have given your consent.

Vimeo Privacy Policy

Vimeo Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data remains stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Vimeo?

We also use videos from Vimeo on our website. This video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. Using a plug-in, we can display interesting video material directly on our website. Certain data may be transferred to Vimeo. This privacy policy explains what data is involved, why we use Vimeo, and how you can manage or prevent your data and data transfer.

Vimeo is a video platform founded in 2004 and offering HD video streaming since 2007. 4K Ultra HD streaming has been available since 2015. The portal is free to use, but content can also be published for a fee. Unlike market leader YouTube, Vimeo prioritizes high-quality content. The portal offers a wealth of artistic content, such as music videos and short films, as well as informative documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The goal of our website is to provide you with the best possible content, as easily accessible as possible. We are only satisfied with our service once we have achieved this. The video service Vimeo helps us achieve this goal. Vimeo offers us the opportunity to present you with high-quality content directly on our website. Instead of just providing you with a link to an interesting video, you can watch the video directly on our website. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has an embedded Vimeo video, your browser connects to the Vimeo servers. This results in data being transferred. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system and very basic device information. Vimeo also stores information about which website you use the Vimeo service on and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo can track and store these actions with the help of cookies and similar technologies.

If you are logged in as a registered Vimeo member, more data can usually be collected, as more cookies may already be set in your browser. Furthermore, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while browsing our website.

Below we show you cookies that are set by Vimeo when you visit a website with integrated Vimeo functionality. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose of use: This cookie saves your preferences before playing an embedded Vimeo video. This ensures that your preferred settings are remembered the next time you watch a Vimeo video.
Expiry date: after one year

name: vuid
Value: pl1046149876.614422590112297418-4
Purpose of use: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: after 2 years

Note: These two cookies are always set whenever you visit a website with an embedded Vimeo video. If you watch the video and click the button, for example, to "share" or "like" the video, additional cookies are set. These include third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value:
Purpose of use: This Vimeo cookie helps Vimeo remember your preferences. These can be, for example, a preferred language, region, or username. Generally, the cookie stores data about how you use Vimeo.
Expiry date: after one year

Name: continuous_play_v3
Value: 1
Purpose of use: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie remembers when you pause or play a video.
Expiry date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280112297418-7
Purpose of use: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279112297418-3
Purpose of use: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose of use: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you, and to implement its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e., cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York State (USA). However, its services are offered worldwide. The company uses computer systems, databases, and servers in the USA and other countries. Your data may therefore also be stored and processed on servers in America. Vimeo will store the data until the company no longer has a commercial reason to store it. At that time, the data will be deleted or anonymized.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies at any time in your browser settings. This works slightly differently depending on the browser. Please note that after deactivating/deleting cookies, certain functions may no longer be fully available. You will find links to the relevant instructions for the most popular browsers under the "Cookies" section.

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Legal basis

If you have consented to your data being processed and stored through integrated Vimeo elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the embedded Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Vimeo processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Vimeo uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Vimeo undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Vimeo’s standard contractual clauses, please visit https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.

You can find out more about the use of cookies on Vimeo at https://vimeo.com/cookie_policy, Information about data protection at Vimeo can be found on https://vimeo.com/privacy read more.

YouTube Privacy Policy

YouTube Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data remains stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos into our website. This allows us to present interesting videos directly to you on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on your settings, various data is transferred. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all data processing within Europe.

In the following, we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on, and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the most visited video platform with the best content. We strive to offer you the best possible user experience on our website. And, of course, interesting videos are a must. With the help of our embedded videos, we provide you with additional helpful content alongside our text and images. Furthermore, the embedded videos make our website easier to find on the Google search engine. Even though we place advertisements via Google Ads, thanks to the data collected, Google can only show these ads to people who are interested in our offerings.

What data does YouTube store?

As soon as you visit one of our pages that contains a YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, and technical information such as browser type, screen resolution, or your internet service provider. Other data may include contact details, any ratings, sharing content via social media, or adding it to your favorites on YouTube.

If you aren't signed in to a Google Account or YouTube Account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. However, much interaction data cannot be saved because fewer cookies are set.

The following list shows cookies that were set in the browser during a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. This list cannot claim to be complete, because user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y112297418-1
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the meeting

Name: PREF
Value: f1=50000000
Purpose of use: This cookie also records your unique ID. PREF provides Google with statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILLlvClZSkqGsSwI/AU1aZI6HY7112297418-
Purpose of use: This cookie is used to create a profile of your interests. The data is used for personalized advertising.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose of use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI112297418-
Purpose of use: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in the United States. https://www.google.com/about/datacenters/locations/?hl=de See exactly where Google's data centers are located. Your data is distributed across the servers. This makes it faster to access and better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, some is automatically deleted after a limited period, and still others are stored by Google for a longer period. Some data (such as items from "My Activity," photos or documents, and products) stored in your Google Account remains stored until you delete it. Even if you aren't signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google Account. With the automatic deletion of location and activity data, introduced in 2019, information is stored for either three or 18 months, depending on your choice, and then deleted.

Regardless of whether you have a Google Account or not, you can configure your browser to delete or disable Google cookies. Depending on the browser you use, this works differently. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

If you have consented to your data being processed and stored through embedded YouTube elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe button on our website. You can usually recognize the button by its classic YouTube logo. The logo features the words "Subscribe" or "YouTube" in white lettering against a red background, with the white "Play" symbol to the left. However, the button can also be displayed in a different design.

Our YouTube channel regularly offers you funny, interesting, or exciting videos. Using the built-in "Subscribe" button, you can subscribe to our channel directly from our website without having to visit the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to store and process your data.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location, and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5112297418Y
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the meeting

Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11229741895Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website using cookies and associate them with your YouTube account. This allows YouTube to receive information such as how long you browse our site, what browser type you use, your preferred screen resolution, and what actions you perform.

YouTube uses this data to improve its own services and offers, and to provide analyses and statistics for advertisers (who use Google Ads).

Video Conferencing & Streaming Introduction

Video Conferencing & Streaming Privacy Policy Summary
👥 Affected: Users who use our video conferencing or streaming tool
🤝 Purpose: Communication and presentation of content
📓 Data processed: Access statistics that contain data such as your name, address, contact details, email address, telephone number, or your IP address. You can find more details on this in the respective video conferencing or streaming tool used.
📅 Storage period: depends on the video conferencing or streaming tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What are video conferencing & streaming?

We use software programs that enable us to hold video conferences, online meetings, webinars, display sharing, and/or streaming. During a video conference or streaming, information is transmitted simultaneously via audio and video. With the help of such video conferencing or streaming tools, we can communicate with customers, business partners, clients, and employees quickly and easily over the internet. Of course, we pay attention to the applicable legal framework when selecting service providers.

In principle, third parties can process data as soon as you interact with the software program. Third-party providers of video conferencing or streaming solutions use your data and metadata for various purposes. For example, the data helps to make the tool more secure and improve the service. In most cases, the data may also be used for the third-party provider's own marketing purposes.

Why do we use video conferencing & streaming on our website?

We want to communicate with you, our customers, and business partners digitally, quickly, easily, and securely. This works best with video conferencing solutions that are incredibly easy to use. Most tools also work directly through your browser, and after just a few clicks, you'll be in the middle of a video meeting. The tools also offer helpful additional features such as chat and screen sharing functions or the ability to share content between meeting participants.

What data is processed?

If you participate in our video conference or streaming, your data will also be processed and stored on the servers of the respective service provider.

Exactly which data is stored depends on the solution used. Each provider stores and processes different amounts of data. However, most providers generally store your name, address, contact details such as your email address or telephone number, and your IP address. Furthermore, information about the device you use and usage data such as which websites you visit, when you visit a website, or which buttons you click may also be stored. Data shared within the video conference (photos, videos, texts) may also be stored.

Duration of data processing

We will inform you about the duration of data processing below in connection with the service used, if we have further information about it. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. The provider may store your data according to its own specifications, over which we have no control.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the person responsible for the video conferencing or streaming tool you use at any time. Contact details can be found either in our specific privacy policy or on the website of the respective provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. This works differently depending on the browser you use. Please note, however, that if you do this, not all functions may work as usual.

Legal basis

If you have consented to your data being processed and stored by the video or streaming solution, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). We can also offer video conferencing as part of our services if this has been contractually agreed with you in advance (Art. 6 para. 1 lit. b GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and effective communication with you or other customers and business partners, but only if you have at least given your consent. Most video or streaming solutions also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Information on specific video conferencing and streaming solutions can be found – where available – in the following sections.

BigBlueButton Privacy Policy

We use BigBlueButton, a web conferencing system, on our website. The service provider is the Canadian company BigBlueButton Inc., 311 St. Patrick's Building, 1125 Colonel By Drive, Carleton University, Ottawa, Ontario K1S 5B6, Canada.

Your data may also be processed in Canada, which is outside the scope of the GDPR. The European Commission has decided that an adequate level of protection exists for commercial offers from Canada in accordance with Art. 45 (1) GDPR. This permits data transfer to this country. You can view the decision here: https://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32002D0002

You can find out more about the data processed through the use of BigBlueButton in the privacy policy on https://bigbluebutton.org/privacy-policy/.

Microsoft Teams Privacy Policy

We use Microsoft Teams, a service for online meetings and video conferencing, on our website. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Microsoft uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Microsoft’s standard contractual clauses, see https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

You can find out more about the data processed through the use of Microsoft in the privacy policy on https://privacy.microsoft.com/de-de/privacystatement.

Zoom Privacy Policy

Zoom Privacy Policy Summary
👥 Affected: Users who use Zoom
🤝 Purpose: an additional service for our website visitors
📓 Data processed: Access statistics, which contain data such as your name, address, contact details, email address, telephone number, or your IP address. You can find more details further down in this privacy policy.
📅 Storage period: Data will be stored as long as Zoom needs it for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What is Zoom?

We use the video conferencing tool Zoom from the American software company Zoom Video Communications for our website. The company's headquarters are located at 55 Almaden Boulevard, 6th Floor, CA 95113, San Jose, California. Thanks to Zoom, we can easily hold video conferences with customers, business partners, clients, and employees without installing any software. In this privacy policy, we provide more information about this service and inform you about the most important data protection-related aspects.

Zoom is one of the world's most well-known video conferencing solutions. With the "Zoom Meetings" service, we can hold online video conferences with you, as well as with employees or other users, via a digital conference room. This makes it very easy to connect digitally, discuss various topics, send text messages, or even make phone calls. Furthermore, Zoom also allows you to share your screen, exchange files, and use a whiteboard.

Why do we use Zoom on our website?

It's important to us that we can communicate with you quickly and easily. Zoom offers exactly that. The software also works directly via a browser. This means we can simply send you a link and start the video conference right away. Additional features like screen sharing and file sharing are also very useful.

What data does Zoom store?

When you use Zoom, data is also collected from you so that Zoom can provide its services. This includes, on the one hand, data that you knowingly provide to the company. This includes, for example, your name, telephone number, or email address. However, data is also automatically transmitted to and stored by Zoom. This includes, for example, technical data about your browser or your IP address. Below, we discuss in more detail the data that Zoom can collect and store from you:

If you provide information such as your name, username, email address, or phone number, this data will be stored by Zoom. Content you upload while using Zoom will also be stored. This includes, for example, files or chat logs.

The technical data that Zoom automatically stores includes the IP address mentioned above, as well as the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone and speaker type. Your approximate location is also determined and stored. Zoom also stores information about how you use the service. For example, whether you are "Zooming" via desktop or smartphone, whether you are using a phone call or VoIP, whether you are participating with or without video, or whether you request a password. Zoom also records so-called metadata such as the duration of the meeting/call, start and end times of meeting participation, meeting name and chat status.

Zoom mentions in its privacy policy that the company does not use advertising cookies or tracking technologies for its services. Only on its own marketing websites, such as https://explore.zoom.us/docs/de-de/home.html These tracking methods are used. Zoom does not resell personal data or use it for advertising purposes.

How long and where is the data stored?

Zoom does not provide a specific timeframe for this, but emphasizes that the collected data will be stored for as long as necessary to provide the services or for its own purposes. Data will only be stored for longer if required for legal reasons.

Zoom generally stores the data it collects on American servers, but data can arrive at different data centers around the world.

How can I delete my data or prevent data storage?

If you do not want data to be saved during the Zoom meeting, you must decline the meeting. However, you always have the right and the option to have all your personal data deleted. If you have a Zoom account, you can find more information at https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account instructions on how to delete your account.

Legal basis

If you have consented to your data being processed and stored by the video or streaming solution, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). We can also offer video conferencing as part of our services if this has been contractually agreed with you in advance (Art. 6 para. 1 lit. b GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) for fast and good communication with you or other customers and business partners, but only to the extent that you have at least consented.

Zoom processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Zoom uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Zoom undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We hope this provides you with an overview of Zoom's data processing. Of course, the company's privacy policy may change at any time. Therefore, for more information on the data processed and the standard contractual clauses, we recommend that you also read Zoom's privacy policy at https://explore.zoom.us/de/privacy/?tid=112297418.

Data processing agreement (DPA) Zoom

We have entered into a data processing agreement (DPA) with Zoom pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "DPA".

This agreement is required by law because Zoom processes personal data on our behalf. It clarifies that Zoom may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf.

Web design introduction

Web design privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. Typically, this includes IP address, technical data, language settings, browser version, screen resolution, and browser name. You can find more details on this in the respective web design tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web design?

We use various tools on our website to support our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look and feel for a website is also one of the main goals of professional web design. Web design is a sub-area of media design and deals with the visual, structural, and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-section of user experience is usability. This refers to the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages, or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" includes all services that enhance the design of our website. These can include, for example, fonts, various plugins, or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends heavily on its structure, functionality, and visual perception. Therefore, good, professional web design has become increasingly important to us. We are constantly working on improving our website and see this as an extended service for you, the website visitor. Furthermore, a beautiful and functional website also has financial advantages for us. After all, you will only visit us and take advantage of our services if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact data involved depends, of course, heavily on the tools used. Further down you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend that you also read the respective privacy policy of the tools used. This will usually tell you which data is processed, whether cookies are used, and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers.

Duration of data processing

How long data is processed varies greatly from person to person and depends on the web design elements used. If cookies are used, for example, the retention period can be as little as one minute or as long as several years. Please inform yourself about this. We recommend that you read our general section on cookies and the privacy policies of the tools used. There you will usually find out which cookies are used and what information is stored in them. Google Font files, for example, are stored for one year. This is intended to improve the loading time of a website. In principle, data is only stored for as long as it is necessary to provide the service. If legally required, data can be stored for longer.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. However, some web design elements (mostly fonts) contain data that cannot be deleted quite so easily. This is the case when data is automatically collected when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when data is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here.

Information on specific web design tools – where available – can be found in the following sections.

Adobe Fonts Privacy Policy

We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.

Adobe processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Adobe uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the data processed and the standard contractual clauses at Adobe, please visit https://www.adobe.com/de/privacy/eudatatransfers.html.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Processed data: such as IP address and which icon files are loaded
You can find more details about this further down in this privacy policy.
📅 Storage period: Files in identifiable form are stored for a few weeks
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This ensures that the text, fonts, and icons are displayed appropriately on every device. In this privacy policy, we provide more information about data storage and processing by this service.

Icons are playing an increasingly important role for websites. Font Awesome is a web font specifically developed for web designers and developers. With Font Awesome, icons can be scaled and colored as desired using the CSS stylesheet language. They replace old image icons. Font Awesome CDN is the easiest way to upload icons or fonts to your website. We only had to integrate a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome helps us better present the content on our website. This makes it easier for you to navigate and understand the content. Icons can sometimes even replace entire words, saving space. This is especially useful when we optimize content specifically for smartphones. These icons are inserted as HTML code instead of images. This allows us to edit the icons with CSS exactly as we want. At the same time, Font Awesome also improves our loading speed because they are only HTML elements and not icon images. All of these advantages help us make the website even clearer, fresher, and faster for you.

What data does Font Awesome store?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers distributed worldwide that enable fast, local file loading. This means that the corresponding icons are provided by Font Awesome as soon as you visit one of our pages.

In order for the web fonts to load, your browser must establish a connection to the servers of Fonticons, Inc. This process detects your IP address. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution, or the time the page was accessed is also transmitted.

This data is collected and stored for the following reasons:

to optimize content delivery networks
to detect and correct technical errors
to protect CDNs from abuse and attacks
to charge fees to Font Awesome Pro customers
to find out the popularity of icons
to know which computer and software you are using

If your browser does not allow web fonts, a default font from your PC will be automatically used. To the best of our knowledge, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we have further information.

How long and where is the data stored?

Font Awesome also stores data about the use of the Content Delivery Network on servers in the United States. However, the CDN servers are located worldwide and store user data wherever you are. The data is typically stored in an identifiable form for only a few weeks. Aggregated statistics about CDN usage may be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data via content delivery networks. If you do not want data about the icons used to be stored, unfortunately, you cannot visit our website. If your browser does not allow web fonts, no data will be transferred or stored. In this case, your computer's default font will simply be used.

Legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data as it may occur when collected by Font Awesome.

We also have a legitimate interest in using Font Awesome to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Font Awesome if you have given your consent.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is primarily carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, this data may be linked to data from other Font Awesome services for which you have a user account.

If you want to learn more about Font Awesome and how they handle data, we recommend you read the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/support.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Processed data: Data such as IP address and CSS and font requests
You can find more details about this further down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at exactly how this data is stored later.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, which saves data volume and is a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, thus protecting them. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Businesses and developers use Google's BigQuery web service to examine and manipulate large amounts of data.

However, it's important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers. Whether this data is actually stored is unclear, and Google doesn't clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change the design or font of a website, for example.

Google stores font files for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=112297418 In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=112297418While Google addresses privacy-related issues there, it doesn't provide truly detailed information about data storage. It's relatively difficult to get truly precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when Google Fonts collects it.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Font if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read more.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for the European region. We have embedded the Google fonts locally, i.e., on our web server – not on Google's servers. This means there is no connection to Google servers and therefore no data is transferred or stored.

What are Google Fonts?

Formerly known as Google Web Fonts, Google Fonts is an interactive directory of over 800 fonts that Google provided free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, to prevent any information from being transferred to Google servers, we have downloaded the fonts to our server. This way, we comply with data protection regulations and do not send any data to Google Fonts.

WP Dark Mode Privacy Policy

We use the WordPress plugin WP Dark Mode for our website. The service provider is the Asian company WPPOOL, which is headquartered in Dhaka, Bangladesh. We have not yet been able to obtain further information about the company's address.

The service may transfer data to Bangladesh. Please note that Bangladesh is a third country outside the scope of the GDPR. This may result in restrictions on data protection and data security.

You can learn more about the data processed through the use of WP Dark Mode in the Privacy Policy on https://wppool.dev/privacy-policy/.

Other Introduction

Miscellaneous Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses and/or technical data. You can find more details in the respective tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What falls under “other”?

The "Other" category includes services that do not fit into any of the above categories. These typically include various plugins and embedded elements that enhance our website. These features are typically obtained from third-party providers and integrated into our website. For example, these include web search services such as Algolia Place, Giphy, Programmable Search Engine, or online weather data services such as OpenWeather.

Why do we use other third parties?

With our website, we want to offer you the best web experience in our industry. A website has long been more than just a business card for a company. Rather, it's a place that should help you find what you're looking for. To continually make our website even more interesting and helpful for you, we use various third-party services.

What data is processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, saved and processed there. This is necessary because otherwise the content would not be sent to your browser and therefore not displayed accordingly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. The providers can use the information obtained to improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access a particular page) can also be saved in cookies. In addition to analysis data on your web behavior, technical information such as your browser type or operating system can also be saved in these cookies. Some providers may also link the data obtained with other internal services or with third parties. Each provider handles your data differently. We therefore recommend that you carefully read the privacy policies of the respective services. We generally endeavor to only use services that handle data protection very carefully.

Duration of data processing

We will inform you below about the duration of data processing as soon as we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Legal basis

If we ask for your consent and you agree to us using the service, this serves as the legal basis for processing your data (Art. 6 (1) (a) GDPR). In addition to your consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information about the special tools, if available, can be found in the following sections.

WooCommerce Privacy Policy

WooCommerce Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Processed data: Data such as IP address, browser information, preset language settings, date and time of web access
You can find more details about this further down in this privacy policy.
📅 Storage period: Server log files, technical data and your IP address are deleted after approximately 30 days
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is WooCommerce?

We have integrated the open-source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the content management system WordPress, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). The implemented functions send, store, and process data to Automattic Inc. In this privacy policy, we inform you about the type of data we collect, how the network uses this data, and how you can manage or prevent data storage.

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was specifically developed for WordPress websites. It's a customizable, open-source eCommerce platform built on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this practical online shop solution to offer you our physical or digital products and services in the best possible way on our website. Our goal is to provide you with simple and easy access to our offerings so you can quickly and easily find the products you want. With WooCommerce, we've found a great plugin that meets our online shop needs.

What data does WooCommerce store?

Information that you actively enter into a text field in our online shop may be collected and stored by WooCommerce or Automattic. This means that when you register with us or order a product, Automattic may collect, process, and store this data. This may include your email address, name, or address, as well as credit card or billing information. Automattic may subsequently use this information for its own marketing campaigns.

There is also information that Automattic automatically collects from you in so-called server log files:

IP address
Browser information
Preset language setting
Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and potentially offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on user actions. For example, if you add a product to your shopping cart, a cookie is set so that the product remains in your shopping cart even if you leave our website and return later.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose of use: The cookie helps WooCommerce determine when the contents of the shopping cart change.
Expiry date: after the end of the meeting

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204112297418-7
Purpose of use: This cookie is also used to recognize and save changes in your shopping cart.
Expiry date: after the end of the meeting

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146158903420795f8053ce0cea135bbce671043e740112297418-4aa
Purpose of use: This cookie contains a unique identifier for you so that the shopping cart data can be found in the database.
Expiry date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to retain data for a longer period, WooCommerce deletes the data when it is no longer needed for the purposes for which it was stored. For example, server log files containing technical data about your browser and IP address are deleted after approximately 30 days. During this time, Automattic uses the data to analyze traffic on its own websites (for example, all WordPress pages) and to troubleshoot potential problems. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to the use and processing of it. You can also file a complaint with a government supervisory authority at any time.

You also have the option to individually manage, delete, or disable cookies in your browser. Please be aware, however, that disabling or deleting cookies may have a negative impact on the functionality of our WooCommerce online store. Managing cookies works slightly differently depending on the browser you use. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

Legal basis

If you have consented to the use of WooCommerce, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data as it may occur when collected by WooCommerce.

We also have a legitimate interest in using WooCommerce to optimize our online service and present it to you in a pleasing manner. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use WooCommerce if you have given your consent.

WooCommerce also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

WooCommerce uses standard contractual clauses approved by the EU Commission (Article 46, Paragraphs 2 and 3 GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular the USA) or for data transfers there. These clauses oblige WooCommerce to comply with EU data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.

More details about the privacy policy and what data is collected and how by WooCommerce can be found on https://automattic.com/privacy/ and general information about WooCommerce on https://woocommerce.com/.

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“Processor” a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or individual that processes personal data on our behalf. Processors can therefore include, in addition to service providers such as tax advisors, hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

"Consent" any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: Typically, such consent is obtained on websites via a cookie consent tool. You're probably familiar with this. Whenever you visit a website for the first time, you'll usually be asked via a banner whether you agree to data processing. You can usually also configure individual settings and decide for yourself which data processing you allow and which you don't. If you do not consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e., not via a tool.

Health data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“Health data” personal data relating to the physical or mental health of a natural person, including the provision of healthcare services, which reveal information about that person’s health status;

Explanation: Health data includes all stored information relating to your personal health. This is often data that is also recorded in a patient file. This includes, for example, the medications you take, X-rays, your entire medical history, and usually also your vaccination status.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“personal data” any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as an individual. This is usually data such as:

name
address
E-mail address
Postal address
Telephone number
birth date
Identification numbers such as social security number, tax identification number, identity card number or registration number
Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address for personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are also particularly worthy of protection. These include:

racial and ethnic origin
political opinions
religious or ideological beliefs
union membership
genetic data such as data obtained from blood or saliva samples
biometric data (information about psychological, physical or behavioral characteristics that can identify a person).
Health data
Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“Profiling” any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves compiling various information about a person in order to learn more about them. Profiling is often used online for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a specific user profile that can be used to target advertising to a specific audience.

Person responsible

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“person responsible” the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller." If we pass on collected data to other service providers for processing, these are "processors." A "processing agreement (DPA)" must be signed for this purpose.

Closing words

Congratulations! If you're reading these lines, you've truly "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the length of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. Privacy policies usually sound very technical and legalistic. However, since most of you are not web developers or lawyers, we wanted to take a different approach and explain the matter in simple, clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant stay and hope to welcome you back to our website soon.

Privacy Policy

Table of contents

Introduction and overview

scope

Legal basis

Contact details of the person responsible

Storage period

Rights under the General Data Protection Regulation

Austrian Data Protection Authority

Data transfer to third countries

Security of data processing

TLS encryption with https

communication

Affected persons

phone

e-mail

Online forms

Legal basis

Data processing agreement (DPA)

Who are data processors?

Content of a data processing agreement

Cookies

What are cookies?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage period of cookies

Right of objection – how can I delete cookies?

Legal basis

registration

What is registration?

Why do we process personal data?

What data is processed?

Storage period

Right of objection

Legal basis

Web hosting introduction

What is web hosting?

Why do we process personal data?

What data is processed?

How long is data stored?

Legal basis

Hetzner Privacy Policy

Data processing agreement (DPA) Hetzner

World4You Privacy Policy

Data processing agreement (DPA) World4You

Web Analytics Introduction

What is web analytics?

Why do we use web analytics?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Facebook Conversions API Privacy Policy

Facebook Pixel Privacy Policy

Facebook Automatic Enhanced Matching Privacy Policy

Google Analytics Privacy Policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data does Google Analytics store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Data processing agreement (DPA) Google Analytics

Google Analytics Demographics and Interests Reports

Google Analytics E-Commerce Measurement

Google Analytics Google Signals Privacy Policy

Google Analytics in consent mode

Google Analytics IP anonymization

Google Analytics without cookies

Google Optimize Privacy Policy

Data processing agreement (DPA) Google Optimize

Google Remarketing Privacy Policy

Google Site Kit Privacy Policy

What is Google Site Kit?

Why do we use Google Site Kit on our website?

What data does Google Site Kit store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis